Assignment 2: Four pleasure analysis

Target User Profile:

 

Peter Tan, 58, is a businessman. His family consists of his wife and son. They lived in a semi-detach terrance in the west. During his free time, he likes to organize tour for his family. He will ensure that he will bring his family for a trip at least once a year. He loves to bring his family out for dinner during weekends. He feels good able to pamper and provide his family good living.

 

He owns a software company. It’s a family business thus both his wife and son work under him. He planned to pass on the company to his son once he retired. He is in charge of promoting and sales of his products. Occasionally he has to attend to some customer complains. He has a secretary to keep track of all his schedules. His client ranges from SMEs to MNCs.

 

 

He tries to jog 3 times a week but often unable make it due to business commitment. He has a pair of reading glasses with him at all times; it is difficult for him to read anything in close range. He will appear formal in most occasion, polo-T and pant during casual activity. He believes in saving for the rainy day; thus he does not spend a lot when buying items for himself.

 

Physio- pleasure

·        Tries to jog 3 times a week for fitness sake. (Need pleasure)

·        Enjoy good dinner over the weekend. (Appreciation need)

 

Socio-pleasure

·        He needs to feel that his taking care of his family well, family is important to him. (Need pleasure)

·        He appreciates recognition from his employee and client. (Appreciation need)

 

Psycho-pleasure

·        He is the sort that will devote all his free time in his family; he will feel happy when his family is happy. (Need Pleasure)

·        He feels a sense of achievement able to crave a pleasurable holiday trip for his family. (Appreciation Need)

 

Ideo-pleasure

·        He feels that he has to portray a dependable image in front of his employee, family and client. (Need Pleasure)

·        He is a traditional man focus on society rather than self. If the society benefit so will he. (Appreciation Need)

 

 

 

Physio	Socio	Psycho	Ideo
Keeping Fit	Family	Stress relief	Dependable
Good Food	Good business relationship	Sense of achievement	Society above self

 

Handphone specification

 

Physical Appearance.

• Light weight.
• Large Numpad
• Large Display screen
• Reputable brand
• Sleek Design
• Colour – Black, grey ,white, dull colours

 

Functionality

• Durable
• Wifi
• Blue tooth w/o ear piece
• Schedule management functionality
• Good Phone book management system
• Comes with a car charger.
• Long operating time. Long Battery life.
• Dependable in terms of seeking reception
• Camera. 2M pixel

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